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DATA PLATFORMS AND
APP DEVELOPMENT TOOLS

Throughout much of the evolution of data platforms and application development tools,
right up to their current incarnations utilizing open platforms, AI and machine learning,
and tools for digital transformation, we've been there.

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INTERSYSTEMS CORPORATION

Driving Leads as Part of a New Platform Launch

InterSystems Corporation is known as a leader in data platform software
and for its partner marketing success in the healthcare market:
its platform is the basis for electronic medical records (EMR) systems
for millions of people worldwide.

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In order to broaden its data platforms business into other verticals,
InterSystems introduced InterSystems IRISâ„¢.

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We were called upon to generate qualified leads in new verticals.
Through the development of a webinar-driven
digital transformation marketing program with industry analyst IDC,
we achieved the following in just six months:

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  • Identifying and cultivating 300-plus North American leads
    in new markets in financial services, manufacturing/IoT,
    and higher education,
    all at decision-maker levels.

  • Generating targeted content and program templates
    for use in five major market regions around the world.

  • Laying the groundwork for additional global lead generation programs
    with end-users and partners among application developers,
    capital markets, and supply chain-driven enterprises.

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PROGRESS SOFTWARE CORPORATION

Transformation to the Internet Era

Upon our arrival, Progress Software Corporation®
had experienced great success
with its small-footprint database
and development tools for transaction-intensive applications.

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Our first task was product management of a set of acquired Visual BASIC tools,
an "intrapreneurial" start-up that pushed the boundaries
of faster-paced software development, a strategic battle with MIcrosoft,
and cultivation of new partner marketing strategies
and distribution channels.

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After integrating the startup with the "mother ship,"
we stepped up to lead marketing worldwide,
managing a direct-reports corporate marketing function
and "dotted line" responsibility for marketing teams
in Latin America, EMEA and APAC.

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Major initiatives during this time included:

  • Introduction of Progress' first set
    of Internet-capable development tools.

  • A major re-positioning and re-branding campaign
    around "performance"
    as a common thread among
    the Progress businesses worldwide.

  • Rationalizing the company's products,
    phasing out several with subpar performance.

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This period saw the company grow to
$180 million in global revenue
and reach new levels of profitability.

Data Platforms and Apps: Services
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