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HEALTHCARE

Healthcare is one of the most dynamic markets globally, and one of the most complex.
We help make sense of it all, and find inventive ways to capitalize on opportunities.

Hospital Staff
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Profitable Strategic Growth

Optum® is a global leader in healthcare services. We were there through the acquisition of Picis, a specialty EMR vendor, and as CMO of the combined Provider Solutions entity (a $1 Billion business unit).

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Some outcomes:

  • A 45% increase in bookings (11% over plan), while holding marketing expense growth to less than 10%.

  • Unification of legacy brands and five acquired brands, including re-branding of products and services (over 200 offerings across five product areas).

  • Led the positioning, messaging and packaging of Picis for acquisition at a very attractive multiple.

Driving High-Speed Growth in Healthcare Mobility

Upon our arrival, AirStrip Technologies was known as a startup vendor of mobile apps for OB/GYN and cardiology. Repositioning the company as an enterprise mobility platform partner 
needed to happen - and fast.


How we got there:

  • Orchestrated a fast-track brand overhaul, including company positioning and messaging, new logo and tagline, Website, social media, PR and analyst relations, trade show and event footprint, sales tools and training -
    all within 90 days.

  • Drove over $3 million in pipeline growth in just over 12 months.

Doctor Analyzing X-Rays

Responsive Execution in Strategic Communications

Philips is a global leader in healthcare, everything from imaging devices to bedside monitors to complete provider IT solutions.


In times of dramatic change, Philips has turned to our friends at LPP and to Driving Value Solutions for quick and thoughtful help in a variety of areas:

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  • Executive communications, including product line positioning and conference/speaking materials

  • Population health messaging

  • Internet of Things (IoT) white papers

  • Medical device effectiveness and radiation safety

  • Integration announcement with Salesforce.com

Healthcare: Services
Urban Clouds

On-Point Investment Analysis

Welsh, Carson, Anderson & Stowe (WCAS)
is a leading private equity (PE) firm,
with a significant presence in healthcare -
it has invested over $22 billion
across 16 partnerships over 40+ years.


We acted as technology and market advisors
to WCAS regarding 
spinning out a healthcare IT investment
in the EMR space,
and the potential acquisition and

"roll up" of properties
in the provider revenue cycle realm.

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Agility and Execution in Company Launch

We began our work with Predilytics,
now the population health analytics group
at Welltok®, as they were emerging
from "stealth mode."


The technology and people
behind it were brilliant,
and the results they were seeing
needed to be translated
into clear business benefits to payers. We:

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  • Developed a company positioning
    and messaging platform    ,
    one with clear financial benefits,
    including researching and
    writing several customer stories.

  • Oversaw the further refinement
    of positioning
    to adjust to the quickly-evolving market,
    and the resulting development
    of a new Website,
    trade show presence,
    brand tools, and identity system.

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Solving a Thorny Growth Problem

Due to its meteoric growth and success,
PerfectServe®, a leader in cloud-based clinical
communication and collaboration (CC&C),
needed to better position itself,
and to help it recruit talent to its locations in
Knoxville and across the country.


Our work resulted in a more accessible
and understandable company position, 
a new recruiting website
and social media content
that allowed the company's
recruitment efforts
to keep pace with
their ambitious growth plans.

Healthcare: Services
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